What do Communications Strategists do differently than PR Purists? We look at a small client’s needs from a ‘how can I help you profit?’ rather than ‘what can we do to get you published?’ standpoint and start the plan, execute, measure, adapt process from there.
http://thepublicitychannel.com/who-ever-heard-of-a-client-being-the-rescued-and-the-rescuer-at-the-same-time/
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